The Shiva Project
The rational and emotional balance of design as a practice intrigues me. This journal is a rather inconsistent attempt at sharing my experiences to find this equilibrium.
  • Institutional Brands and Emotions: Game On!

    The recent furore over the new brand identity for Indian Institute of Sciences (IISc) set me thinking. Has graphic design as a spectator sport reached India? Between 2009 and 2012 a few significant fiascos happened in the branding world. Tropicana, the universal fruit juice brand, faced severe flak on social media for their new packaging […]

  • The Letter Writer of Saigon

    Under the huge vaulted roof of the Saigon Central Post Office, a French colonial building, I met an old man who has been sitting there for over 25-years. I decided to go to Vietnam on a whim. I had a few days of work at Singapore and I extended that to a short vacation in […]

  • GrillUp with Shiva : Rare Conversations. Done well.

    Designing a panel discussion that engages the participants, the audience and has enough information to take away is a challenge. Most often it leads to droning experts on the podium and an uninvolved crowd. There are a few drivers the DesignUp team defined to make a panel work. And work hard at that. Driver #1 […]

  • 12 User Experience Questions: UX Design Education Demystified

    I have been teaching and mentoring User Experience Design students for a while now. Recently, Vikalp Jain, Founder, and President of AcadGild – an online learning portal based on virtual classrooms – interviewed me on camera about user experience as a vocation and a career. While the setup resembles Zach Galifianakis’ Between Two Ferns, I […]

  •  What is happening to User Experience Design practice? – Part Three

    And I am almost done. Welcome back to the final part of this series. This extension is more about realising the value of user experience design for a brand or a business.  The biggest fear for a UX designer in a startup is getting marginalised to do cosmetic work on marketing assets or worse, presentations. […]

  • What is happening to User Experience Design practice? – Part Two

    Continuing the rant from where I left, there is more corrective action needed to make user experience designers and departments effective or valuable to a business or a brand. Two more shortfalls: Context is king There is a rather strange breed of user experience designers who are enamored by the glamour than the effectiveness of […]

  •  What is happening to User Experience Design practice? – Part One

    Things are not all good on the ivory tower of user experience design. While business leadership is touting Design Thinking as the theoretical path to salvation, front-end developers, web designers and the driftwood of technology are shoring up at UX Design to redefine their purpose. This, unfortunately, has led to the dilution of empathy and […]

  • WhatsApp for Elections: Closed network of beliefs

    The Karnataka elections saw BJP and Congress set up over 50,000 WhatsApp groups between them. They could send an unverified, encrypted message to millions in a few seconds. And they did. This also means that your rabid right-wing uncle can share a divisive drivel in your family group before you can say ‘Tejo Mahalaya’. Of […]

  • Aningaaq – Gravity spin-off short film by Jonas Cuaron

    In 2014 when Alfonso Cuaron’s Gravity made it to the Oscars there was another short film made by his son Jonas Cuaron was announced too. This seven-minute film is a supplement to a sequence in the movie that is only partially heard and not seen. This short film shows the happening on the other end […]