In Twitter it reads like this: Design Entrepreneur: BrandUnion – Digital Brand/UX strategist – content, commerce, mobile, social and advertising – Love startups. @beingshivashiva

In LinkedIn it reads more like: Shiva brings in over 23 years of true market experience in print and interactive design.

At Brand Union India he is responsible for the creative business in India. Other than this Shiva is involved in co-creating strategy, experience design and delivery of projects.

As Executive Creative Director – Digital at Ogilvy and Mather Shiva headed a team of digital strategists, functional architects, user experience designers, creative directors and technologists. This team delivered solutions and digital campaigns across online product user experience, content marketing, e-commerce, mobile, social and display/direct advertising.

Apparatus Media Lab, a firm focussed in Brand, UX and Publications founded by Shiva, was acquired by WPP/Ogilvy in 2013.

Prior to founding Apparatus Media Lab in 2003 Shiva served as Director-Creative at Netkraft Private Limited – an enterprise software solution provider, Bangalore, India. He had the responsibility of managing a 16-strong creative team in delivering user experience and usability solutions for the global clientele. He was also instrumental in setting the processes for user requirement gathering and creative user experience design.

Shiva has served as a consultant Creative Lead for Sapient at their London and New Delhi offices. He was the creative project coordinator for three projects to deliver quality creative solutions. Additionally he was the Design Director for CIO – a magazine to meet the needs of Chief Information Officers and other information executives for their print edition in India.

Shiva served as a Design Director at Ray and Keshavan Design (now Brand Union of WPP) – a brand communication firm in Bangalore, India. He was responsible for the design, production and quality across the entire lifecycle of any design project starting from inception to print and delivery.