• Short Post, Found Content: 24X36

    Last week I found this is a charming movie (trailer) that documents the illustrated movie posters. We have had a history of fabulous promotional art for our movies. While some are documented, most of them are not. This is also an appeal to share information on movie hoardings and poster art that are documented in […]

  • Cannes Lions 2017: Four good ones

    The Cannes Lions, International Festival of Creativity starts tomorrow, the 16th of June 2017. While the agency folks are getting ready for long loopy nights on the Boulevard de la Croisette, Tim Nudd, Creative Editor of Adweek has published a line up of 25 Brilliant Ad Campaigns That Will Win Lions in Cannes. I am […]

  • Thirst-day Exhibit 15: The Smile of Saraswati

    While the film Life of Christ was rolling past before my eyes I was mentally visualizing the gods, Shri Krishna, Shri Ramachandra their Gokul and Ayodhya.. I was gripped by a strange spell.  -Dadasaheb Phalke The school textbooks were stacked up. There was a picture of Saraswati, the goddess of knowledge with a benign smile. […]

  • Elements of Eater Experience: The UX of food

    I see Subway as a sandwich bar where they drown you with options. Yes, I am glad to micro-manage my sandwich. But the choices and the questions intimidate most of their customers. Add the Indian sense of indecisiveness and you have a potent Mexican standoff at the counter before you can say Chipotle Southwest. They […]

  • Thirst-day Exhibit 14: Helvetica

    It’s air, you know. It’s just there. There’s no choice. You have to breathe, so you have to use Helvetica. – Erik Spiekerman Let me start with a quick bit of history. When a German blacksmith Johannes Gutenberg created the printing press in mid-15th century he also invented the first printable typeface now called Blackletter. […]

  • 3 TV Commercials and the need for authenticity

    Look at us. We do not sit and talk anymore. Our conversations are restricted by media formats or by the distance between our connected screens. Brands can easily lead us to longer conversations. But do they? They give us short jabs of superfical warm and fuzzy potions that are not honest. Recently I was at […]

  • NASSCOM Talk: Elements of Digital Marketing

    Addressing a group of 200+ technologists, I realize, is not as easy as talking to design professionals. The tech pros are way more left-brained and need a connected narrative that offers a rational process. This talk at GIC NASSCOM in Hyderabad is my attempt at offering a framework that they can use as a common […]

  • Thirst-day Exhibit 06: William Klein

    We need to put the thirst back in design professionals to be aware, appreciative and understand art. So my Thursday posts are going to be about the artists who inspired me. Now, to photography as an art form. I don’t roam around with a camera and never did. I took pictures in spurts, for my […]

  • 4 Graphic Design tools that are forgotten: #DesignNostalgia

    Dear millennial designer (If you know what one-hour photos are you do not qualify, and no, it is not the maximum number of selfies taken in 60 minutes): I am going to wake you up to some reality of yore that you probably will not enjoy. You need to sit down for this one. Right […]

  • You are in it: Immersive Entertainment Now

    ‘Life is experience, Story is structure’ Says Jan Pinkava, writer, and co-director of Pixar’s Ratatouille. The new world of theater is trying to merge immersive entertainment and narrative. What can we learn? I read that we as a society are eager now than ever to isolate or ‘wall garden’ ourselves into engagements or entertainments, away […]