• Thirst-day Exhibit 17: Apple, I and the GUI Everyone here has the sense that right now is one of those moments when we are influencing the future. – Steve Jobs In the early eighties, small town India like my hometown had not seen computers. The closest that you came to one was when you went to book a train ticket. It was behind […]
  • Cannes Lions 2017: Four good ones The Cannes Lions, International Festival of Creativity starts tomorrow, the 16th of June 2017. While the agency folks are getting ready for long loopy nights on the Boulevard de la Croisette, Tim Nudd, Creative Editor of Adweek has published a line up of 25 Brilliant Ad Campaigns That Will Win Lions in Cannes. I am […]
  • Thirst-day Exhibit 15: The Smile of Saraswati While the film Life of Christ was rolling past before my eyes I was mentally visualizing the gods, Shri Krishna, Shri Ramachandra their Gokul and Ayodhya.. I was gripped by a strange spell.  -Dadasaheb Phalke The school textbooks were stacked up. There was a picture of Saraswati, the goddess of knowledge with a benign smile. […]
  • Elements of Eater Experience: The UX of food I see Subway as a sandwich bar where they drown you with options. Yes, I am glad to micro-manage my sandwich. But the choices and the questions intimidate most of their customers. Add the Indian sense of indecisiveness and you have a potent Mexican standoff at the counter before you can say Chipotle Southwest. They […]
  • Thirst-day Exhibit 14: Helvetica It’s air, you know. It’s just there. There’s no choice. You have to breathe, so you have to use Helvetica. – Erik Spiekerman Let me start with a quick bit of history. When a German blacksmith Johannes Gutenberg created the printing press in mid-15th century he also invented the first printable typeface now called Blackletter. […]
  • 3 TV Commercials and the need for authenticity Look at us. We do not sit and talk anymore. Our conversations are restricted by media formats or by the distance between our connected screens. Brands can easily lead us to longer conversations. But do they? They give us short jabs of superfical warm and fuzzy potions that are not honest. Recently I was at […]
  • NASSCOM Talk: Elements of Digital Marketing Addressing a group of 200+ technologists, I realize, is not as easy as talking to design professionals. The tech pros are way more left-brained and need a connected narrative that offers a rational process. This talk at GIC NASSCOM in Hyderabad is my attempt at offering a framework that they can use as a common […]
  • You are in it: Immersive Entertainment Now ‘Life is experience, Story is structure’ Says Jan Pinkava, writer, and co-director of Pixar’s Ratatouille. The new world of theater is trying to merge immersive entertainment and narrative. What can we learn? I read that we as a society are eager now than ever to isolate or ‘wall garden’ ourselves into engagements or entertainments, away […]
  • Brand New Belief New businesses and tech startups are slowly waking up to the idea of their internal and external brand helping their businesses grow. They now know it is the sticky glue that makes employees and customers belong to this unsaid faith called brand. But most of you founders and entrepreneurs still think a brand is ‘touchy […]
  • The Politics of Colour Or is it Colour of Politics? As a brand strategist, designer and a business lead I cannot easily prescribe a house colour to my clients any more. Because most hues are taken by this divisive World. Keep that pinch of salt handy while reading. I cannot tell a bank to go with a warm orange […]