• Brand Identity Design: A social media spectator sport As a pre-computer era graphic design student and now as a professional corporate and brand identities have been a matter of great interest to me. Now with the advent of social media brand identities feel less important than before. I have seen Yahoo’s glyphic disaster get shredded to bits by professionals and others alike. So […]
  • Logo Disaster Movie: A fabulous short animation that wrecks Hollywood I was impressed with narrative, sound design and the mise en scene that sets this movie apart. And I am a graphic designer who likes logos. From the vimeo description posted by Human: This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. […]
  • Apple Timeline: Yet another curious view of a loved brand across years Guilty. I am a believer and I have been for a long time. Since 1987, to be precise, when the forbidden Apple was encased in a chilled glass cabin in our design school with exclusive access to a few chosen ones. On getting a wallet and some content in it I have owned a few […]
  • Let the Games Begin! The glare and the clash of Olympic impressions The Olympics are supposed be a carnival, I know – ‘Triumph of Human Spirit’ and what have you. And truly, the spirit and the excitement have been high and contagious this time round. The carnival carousel has been turning smooth and well-oiled thus far. So I make a side trip to their official website – […]
  • Interactive print is here: Is this the convergence we have been waiting for? Apparatus has been proud to use legacy design practices in the digital realm. We have been involved in great projects that span across print and digital too. We found a new tool that can make this ‘walk across’ better. I personally am looking forward to use this, in context, for a project. With a tool […]
  • Twitter is bird, bird is twitter: The new improved version of Twitter's identity Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles—similar to how your networks, interests and ideas connect and intersect with peers and friends. -Doug Bowman, Creative Director, Twitter I personally love these simple clean up jobs in […]
  • Twitter remains unconquered: A peek into our twitter statistics The 140 character micro blog has been an elusive thing to conquer. Our followers stats have been roving in the 480 to a little over 500 area. Do I need more? I do not have an answer. We have not consciously done a campaign yet. Probably it is time. Shiva Kumar on Twitter Counter.com
  • The 'Hello' paper: Where did Business Cards come from? I loved this one on evolution of business cards by MOO. From a meishei for royal visits, visiting cards that announces arrival, trade cards with advertisements, photo cards and to the modern business cards – the humble personal stationery has a story. by MOO.
  • A treat retreat: Understanding Social I reluctantly registered for a two day conference in support of Akshaya Patra and Anant called Social India. There were significant talks by experts in social media marketing from India and North America. For me, as an entrepreneur and a user experience designer, there were lessons to learn. What did I know? Social media is […]
  • Discovery lost: What ails (most) Indian ecommerce startups? Apparatus team have been working on a few online store projects. Most of these are at a prelaunch stage and that makes it easy for user experience design teams to partake in product definition and extend further into product design. However there are a few who have been in business and need a substantial design […]