• Institutional Brands and Emotions: Game On! The recent furore over the new brand identity for Indian Institute of Sciences (IISc) set me thinking. Has graphic design as a spectator sport reached India? Between 2009 and 2012 a few significant fiascos happened in the branding world. Tropicana, the universal fruit juice brand, faced severe flak on social media for their new packaging […]
  • The Letter Writer of Saigon Under the huge vaulted roof of the Saigon Central Post Office, a French colonial building, I met an old man who has been sitting there for over 25-years. I decided to go to Vietnam on a whim. I had a few days of work at Singapore and I extended that to a short vacation in […]
  • What is happening to User Experience Design practice? – Part Two Continuing the rant from where I left, there is more corrective action needed to make user experience designers and departments effective or valuable to a business or a brand. Two more shortfalls: Context is king There is a rather strange breed of user experience designers who are enamored by the glamour than the effectiveness of […]
  • WhatsApp for Elections: Closed network of beliefs The Karnataka elections saw BJP and Congress set up over 50,000 WhatsApp groups between them. They could send an unverified, encrypted message to millions in a few seconds. And they did. This also means that your rabid right-wing uncle can share a divisive drivel in your family group before you can say ‘Tejo Mahalaya’. Of […]
  • Aningaaq – Gravity spin-off short film by Jonas Cuaron In 2014 when Alfonso Cuaron’s Gravity made it to the Oscars there was another short film made by his son Jonas Cuaron was announced too. This seven-minute film is a supplement to a sequence in the movie that is only partially heard and not seen. This short film shows the happening on the other end […]
  • Short Post, Found Content: The Human Leader Like how a drop of toxin can contaminate a whole body of water, the wrong person with power can spread malice across humanity. Malice divides and we have factions. The long evil tentacles of the divisive right and the rabid slogans of the rest have made this planet a bedlam. A noisy place where I […]
  • Thirst-day Exhibit 17: Apple, I and the GUI Everyone here has the sense that right now is one of those moments when we are influencing the future. – Steve Jobs In the early eighties, small town India like my hometown had not seen computers. The closest that you came to one was when you went to book a train ticket. It was behind […]
  • Thirst-day Exhibit 16: The Broken Story Movies become art after editing. Instead of just reproducing reality, they juxtapose images of it. That implies expression; that’s art. – Alejandro González Iñárritu The structure is intrinsic to any art form. Most often the underlying structure defines the genre like modern jazz in music, Haiku in poetry or a three-act play in a theatre. […]
  • From the Archives: I believe in small towns I was raised in a small temple town in South India, that was a bell jar of life, love, and prejudices. It felt self-contained and comfortably familiar — a severed outpost of progress way in the days of trunk calls and rationed television. I remember mornings of temple chants, ground coffee or anise and those […]