• Thirst-day Exhibit 17: Apple, I and the GUI Everyone here has the sense that right now is one of those moments when we are influencing the future. – Steve Jobs In the early eighties, small town India like my hometown had not seen computers. The closest that you came to one was when you went to book a train ticket. It was behind […]
  • Thirst-day Exhibit 16: The Broken Story Movies become art after editing. Instead of just reproducing reality, they juxtapose images of it. That implies expression; that’s art. – Alejandro González Iñárritu The structure is intrinsic to any art form. Most often the underlying structure defines the genre like modern jazz in music, Haiku in poetry or a three-act play in a theatre. […]
  • From the Archives: I believe in small towns I was raised in a small temple town in South India, that was a bell jar of life, love, and prejudices. It felt self-contained and comfortably familiar — a severed outpost of progress way in the days of trunk calls and rationed television. I remember mornings of temple chants, ground coffee or anise and those […]
  • Cannes Lions 2017: Four good ones The Cannes Lions, International Festival of Creativity starts tomorrow, the 16th of June 2017. While the agency folks are getting ready for long loopy nights on the Boulevard de la Croisette, Tim Nudd, Creative Editor of Adweek has published a line up of 25 Brilliant Ad Campaigns That Will Win Lions in Cannes. I am […]
  • Elements of Eater Experience: The UX of food I see Subway as a sandwich bar where they drown you with options. Yes, I am glad to micro-manage my sandwich. But the choices and the questions intimidate most of their customers. Add the Indian sense of indecisiveness and you have a potent Mexican standoff at the counter before you can say Chipotle Southwest. They […]
  • Thirst-day Exhibit 13: Parallel Cinema While we were leading a rather sedate life in the 70s, the new Indira Gandhi cabinet of 1980 decide to bring colour television to our homes for the Asiad Games. My father bought one in 1983. So as a teen I was exposed to a new kind of cinema in the early eighties, typically broadcast […]
  • Short Post, Found Content: Movie Titles by Saul and Elaine Bass Ages ago, in a darkened design school auditorium I have had the privilege of watching movie titles designed by Saul and Elaine Bass. I was amazed by paper cut animation of Anatomy of a Murder and the slow motion catwalk of Walk on the Wild Side. I found this compilation of their movie title clips. […]
  • 3 TV Commercials and the need for authenticity Look at us. We do not sit and talk anymore. Our conversations are restricted by media formats or by the distance between our connected screens. Brands can easily lead us to longer conversations. But do they? They give us short jabs of superfical warm and fuzzy potions that are not honest. Recently I was at […]
  • SrishtiTV: 4 lessons for young design professionals The students of Srishti Institute of Art, Design, and Technology have launched a YouTube Channel called SrishtiTV. In their words, it is ‘a premier attempt to humanise the growing art and design student community in India over its 9 playlists’. I was one of the ‘experts’ interviewed by them for the playlist ‘Excerpts from Experts’. […]
  • NASSCOM Talk: Elements of Digital Marketing Addressing a group of 200+ technologists, I realize, is not as easy as talking to design professionals. The tech pros are way more left-brained and need a connected narrative that offers a rational process. This talk at GIC NASSCOM in Hyderabad is my attempt at offering a framework that they can use as a common […]