• NASSCOM Talk: Elements of Digital Marketing Addressing a group of 200+ technologists, I realize, is not as easy as talking to design professionals. The tech pros are way more left-brained and need a connected narrative that offers a rational process. This talk at GIC NASSCOM in Hyderabad is my attempt at offering a framework that they can use as a common […]
  • Thirst-day Exhibit 07: Ferran Adrià We need to put the thirst back in design professionals to be aware, appreciative and understand art. So my Thursday posts are going to be about the artists who inspired me. I have stepped out of my comfort zone to the culinary arts here. Could you imagine people eating a painting — if they could […]
  • What works for you? Deconstructing Harry How much do we understand ourselves? I constantly try and decipher myself through easy tools that are accessible. In my design school days, it was the popular Lüscher Colour Test. This test deciphered my state of mind at any point. And recently it has been Myers-Briggs Personality Test. This test decodes my work profile. Go […]
  • Quora: Will Smart TV user experience be different? Do we know the answer yet? Read Quote of Shiva Kumar’s answer to Smart TV UX Design: How would user experience design for smart TV be different or similar as designing for mobile and PC? on Quora
  • A masterclass from the man himself: David Kelley on Jobs and design thinking All startup creative firms want to grow up and be an IDEO. This enviably creative design studio has firmly embedded itself in the innovative strain of successful brands. David Kelley was the man at the helm of this movement. Here he talks about his friend Steve Jobs and design thinking as a concept.
  • Let the Games Begin! The glare and the clash of Olympic impressions The Olympics are supposed be a carnival, I know – ‘Triumph of Human Spirit’ and what have you. And truly, the spirit and the excitement have been high and contagious this time round. The carnival carousel has been turning smooth and well-oiled thus far. So I make a side trip to their official website – […]
  • Interactive print is here: Is this the convergence we have been waiting for? Apparatus has been proud to use legacy design practices in the digital realm. We have been involved in great projects that span across print and digital too. We found a new tool that can make this ‘walk across’ better. I personally am looking forward to use this, in context, for a project. With a tool […]
  • A Brief History of Internet and people like us: The machine is using the users I found this inspiring video on evolution of web technology and user interactions. I thought it was important to share this with you all. Web 2.0 … The Machine Is Us/ing Us – Click here for another funny movie.
  • History of browsers: How have we been getting to the Internet all this while? I got into designing for web in early 1998 and since then there has been a flurry of browsers. We have used them to interact or consume information on the Internet. Some of them died an early death. A few survived and a few late entrants have proved stellar. Browse more infographics.
  • Discovery lost: What ails (most) Indian ecommerce startups? Apparatus team have been working on a few online store projects. Most of these are at a prelaunch stage and that makes it easy for user experience design teams to partake in product definition and extend further into product design. However there are a few who have been in business and need a substantial design […]