• From the Archives: 50 years of Indian Design – 2010 Pool Interview The advent of 50 years of Indian design has made sixth issue of Pool magazine revisit this long journey from inception till what design stands for in contemporary India today. As a part of this editorial search they interviewed professionals in the industry. I was proud to be one of them. This post is an […]
  • Cannes Lions 2017: Four good ones The Cannes Lions, International Festival of Creativity starts tomorrow, the 16th of June 2017. While the agency folks are getting ready for long loopy nights on the Boulevard de la Croisette, Tim Nudd, Creative Editor of Adweek has published a line up of 25 Brilliant Ad Campaigns That Will Win Lions in Cannes. I am […]
  • Elements of Eater Experience: The UX of food I see Subway as a sandwich bar where they drown you with options. Yes, I am glad to micro-manage my sandwich. But the choices and the questions intimidate most of their customers. Add the Indian sense of indecisiveness and you have a potent Mexican standoff at the counter before you can say Chipotle Southwest. They […]