• GrillUp with Shiva : Rare Conversations. Done well. Designing a panel discussion that engages the participants, the audience and has enough information to take away is a challenge. Most often it leads to droning experts on the podium and an uninvolved crowd. There are a few drivers the DesignUp team defined to make a panel work. And work hard at that. Driver #1 […]
  • 12 User Experience Questions: UX Design Education Demystified I have been teaching and mentoring User Experience Design students for a while now. Recently, Vikalp Jain, Founder, and President of AcadGild – an online learning portal based on virtual classrooms – interviewed me on camera about user experience as a vocation and a career. While the setup resembles Zach Galifianakis’ Between Two Ferns, I […]
  •  What is happening to User Experience Design practice? – Part Three And I am almost done. Welcome back to the final part of this series. This extension is more about realising the value of user experience design for a brand or a business.  The biggest fear for a UX designer in a startup is getting marginalised to do cosmetic work on marketing assets or worse, presentations. […]
  • What is happening to User Experience Design practice? – Part Two Continuing the rant from where I left, there is more corrective action needed to make user experience designers and departments effective or valuable to a business or a brand. Two more shortfalls: Context is king There is a rather strange breed of user experience designers who are enamored by the glamour than the effectiveness of […]
  •  What is happening to User Experience Design practice? – Part One Things are not all good on the ivory tower of user experience design. While business leadership is touting Design Thinking as the theoretical path to salvation, front-end developers, web designers and the driftwood of technology are shoring up at UX Design to redefine their purpose. This, unfortunately, has led to the dilution of empathy and […]
  • User Experience Design Course: Acadgild.com User Experience is more about people than technology. It is about how you and I interact with small instances of technology products while we go about our lives. The way we use a personal computer to write a poem, the Internet to find a recipe for a cake or book tickets, our phone to reach […]
  • From the Archives: 50 years of Indian Design – 2010 Pool Interview The advent of 50 years of Indian design has made sixth issue of Pool magazine revisit this long journey from inception till what design stands for in contemporary India today. As a part of this editorial search they interviewed professionals in the industry. I was proud to be one of them. This post is an […]
  • Cannes Lions 2017: Four good ones The Cannes Lions, International Festival of Creativity starts tomorrow, the 16th of June 2017. While the agency folks are getting ready for long loopy nights on the Boulevard de la Croisette, Tim Nudd, Creative Editor of Adweek has published a line up of 25 Brilliant Ad Campaigns That Will Win Lions in Cannes. I am […]
  • Elements of Eater Experience: The UX of food I see Subway as a sandwich bar where they drown you with options. Yes, I am glad to micro-manage my sandwich. But the choices and the questions intimidate most of their customers. Add the Indian sense of indecisiveness and you have a potent Mexican standoff at the counter before you can say Chipotle Southwest. They […]