•  What is happening to User Experience Design practice? – Part Three And I am almost done. Welcome back to the final part of this series. This extension is more about realising the value of user experience design for a brand or a business.  The biggest fear for a UX designer in a startup is getting marginalised to do cosmetic work on marketing assets or worse, presentations. […]
  • What is happening to User Experience Design practice? – Part Two Continuing the rant from where I left, there is more corrective action needed to make user experience designers and departments effective or valuable to a business or a brand. Two more shortfalls: Context is king There is a rather strange breed of user experience designers who are enamored by the glamour than the effectiveness of […]
  •  What is happening to User Experience Design practice? – Part One Things are not all good on the ivory tower of user experience design. While business leadership is touting Design Thinking as the theoretical path to salvation, front-end developers, web designers and the driftwood of technology are shoring up at UX Design to redefine their purpose. This, unfortunately, has led to the dilution of empathy and […]
  • From the Archives: 50 years of Indian Design – 2010 Pool Interview The advent of 50 years of Indian design has made sixth issue of Pool magazine revisit this long journey from inception till what design stands for in contemporary India today. As a part of this editorial search they interviewed professionals in the industry. I was proud to be one of them. This post is an […]
  • Rehash: Four tips for young graphic designers Graphic design never was and never will be solely about making things pretty. It is about presenting information appropriately – persuasive, useful and usable. Like how the lay of a piece of land dictates the design of a building on it, the underlying structure of content and concept defines the look and feel. So typography, […]
  • Thirst-day Exhibit 14: Helvetica It’s air, you know. It’s just there. There’s no choice. You have to breathe, so you have to use Helvetica. – Erik Spiekerman Let me start with a quick bit of history. When a German blacksmith Johannes Gutenberg created the printing press in mid-15th century he also invented the first printable typeface now called Blackletter. […]
  • Short Post, Found Content: Tom Kelley deconstructs Design Thinking Fail often so you can succeed sooner. – Tom Kelley While in this World all and sundry are touting design thinking, while I have started to get uncomfortable with the term as much as I am uncomfortable with ‘innovation’, there are a few who can pragmatically break it down for us. Tom Kelley, a pioneer and […]