Graphic Design

A diligent practice that was ousted by desktop publishing. Graphic Design is still a proud faculty of dedicated and loyal disciples.

  • Brand New Belief

    New businesses and tech startups are slowly waking up to the idea of their internal and external brand helping their businesses grow. They now know it is the sticky glue that makes employees and customers belong to this unsaid faith called brand. But most of you founders and entrepreneurs still think a brand is ‘touchy […]

  • Typography on screen: A continuum of conditional logic

    Working with type to be displayed on screens is a complex task and there are very few simulation tools that allow you to understand how the end product would be in all variants of devices and aspects. If you are a print designer there are a tight set of parameters that define how your typesetting […]

  • Thirst-day Exhibit 03: Joan Miró

    I work with visual art professionals every day. Most often I use art references to suggest a style, a palette or a tonality that is appropriate to the brand that we are working on. I always get blank faces. We need to put the thirst back in design professionals to be aware, appreciative and understand […]

  • The Politics of Colour

    Or is it Colour of Politics? As a brand strategist, designer and a business lead I cannot easily prescribe a house colour to my clients any more. Because most hues are taken by this divisive World. Keep that pinch of salt handy while reading. I cannot tell a bank to go with a warm orange […]

  • Thirst-Day Exhibit 02: Javier Mariscal

    I work with visual art professionals every day. Most often I use art references to suggest a style, a palette or a tonality that is appropriate to the brand that we are working on. I always get blank faces. We need to put the thirst back in design professionals to be aware, appreciative and understand […]

  • Awakening: What does it mean to be a designer?

    On the 10th of February 2017 Netflix released a series about visionary designers who inspire us and define the future of this domain. I turned 49 early February this year with no real regrets. However, I thought my 50 should be a milestone. It should be a reason to rethink what I do and probably […]

  • Brand Identity Design: A social media spectator sport

    As a pre-computer era graphic design student and now as a professional corporate and brand identities have been a matter of great interest to me. Now with the advent of social media brand identities feel less important than before. I have seen Yahoo’s glyphic disaster get shredded to bits by professionals and others alike. So […]

  • Logo Disaster Movie: A fabulous short animation that wrecks Hollywood

    I was impressed with narrative, sound design and the mise en scene that sets this movie apart. And I am a graphic designer who likes logos. From the vimeo description posted by Human: This is a short film that was directed by the French animation collective H5, François Alaux, Hervé de Crécy + Ludovic Houplain. […]

  • Paula Scher for Behance: Irreverent and respectable doyen of graphic design

    She has always been an inspiration and I was lucky to meet her a few years back at Kyoorius Designyatra. Paula presents a set of stellar brand work that have been done by Pentagram and her.

  • Let the Games Begin! The glare and the clash of Olympic impressions

    The Olympics are supposed be a carnival, I know – ‘Triumph of Human Spirit’ and what have you. And truly, the spirit and the excitement have been high and contagious this time round. The carnival carousel has been turning smooth and well-oiled thus far. So I make a side trip to their official website – […]