• NASSCOM Talk: Elements of Digital Marketing Addressing a group of 200+ technologists, I realize, is not as easy as talking to design professionals. The tech pros are way more left-brained and need a connected narrative that offers a rational process. This talk at GIC NASSCOM in Hyderabad is my attempt at offering a framework that they can use as a common […]
  • You are in it: Immersive Entertainment Now ‘Life is experience, Story is structure’ Says Jan Pinkava, writer, and co-director of Pixar’s Ratatouille. The new world of theater is trying to merge immersive entertainment and narrative. What can we learn? I read that we as a society are eager now than ever to isolate or ‘wall garden’ ourselves into engagements or entertainments, away […]
  • Reporters without borders: Make the predators talk with QR codes This campaign is against dictators, or predators as the ad calls them, curbing freedom of press. This is an innovative use of QR redirecting you to videos that ‘complete’ the picture. Take a look.
  • Bad Piggies: Those green sniggering cure for attention deficient humans Adults and children in my house sat rapt facing their touch devices for days together conquering Angry Birds from Rovio. This Finnish firm has been releasing themed games since then. There is a new one coming soon celebrating the antagonists – pigs. I have been a big fan of hidden narrative in these games.
  • Interactive print is here: Is this the convergence we have been waiting for? Apparatus has been proud to use legacy design practices in the digital realm. We have been involved in great projects that span across print and digital too. We found a new tool that can make this ‘walk across’ better. I personally am looking forward to use this, in context, for a project. With a tool […]
  • Firm footprints in the new media space: A brief portfolio of our new work Our portfolio contains a number of design solutions specially developed for new media. Given how ubiquitous these media have become, it’s probably time to drop the New from New Media! Here you go. [issuu viewMode=singlePage width=300 height=225 shareMenuEnabled=false printButtonEnabled=false backgroundColor=%23222222 documentId=120507084453-7d47e9a302e443f49c5bb6aed3fdd88b name=apparatus_new_media_portfolio username=mallikonduri tag=portfolio unit=px v=2]
  • The Wizard of Woz: Steve Wozniak in line for iPad3 at Apple store I have always admired the co-founder of Apple for his humility and of course, wisdom. I found this interview where he is waiting outside an Apple store in LA to buy himself an iPad3. Interesting conversation. Watch and enjoy!
  • Flash Dev: Nordstrom Innovation Lab builds app in the store Nordstrom Innovation Lab created a sunglasses try-out app for shoppers at their flagship store in Seattle, WA. This was done with user experience designers and developers in situ at the store. They tested and tweaked with live user feedback over a week building the ‘just right’ app. We would love to be a part of […]