• 3 TV Commercials and the need for authenticity Look at us. We do not sit and talk anymore. Our conversations are restricted by media formats or by the distance between our connected screens. Brands can easily lead us to longer conversations. But do they? They give us short jabs of superfical warm and fuzzy potions that are not honest. Recently I was at […]
  • Thirst-day Exhibit 09: The Coup Connection A friend and a teacher once told me that creativity is about finding connections between things that are not seemingly related. The rational part of my mind dismissed this as superficial and vaguely self-indulgent. But I present you a case where I found a movie, a book and a song inspired by one event – […]
  • SrishtiTV: 4 lessons for young design professionals The students of Srishti Institute of Art, Design, and Technology have launched a YouTube Channel called SrishtiTV. In their words, it is ‘a premier attempt to humanise the growing art and design student community in India over its 9 playlists’. I was one of the ‘experts’ interviewed by them for the playlist ‘Excerpts from Experts’. […]
  • NASSCOM Talk: Elements of Digital Marketing Addressing a group of 200+ technologists, I realize, is not as easy as talking to design professionals. The tech pros are way more left-brained and need a connected narrative that offers a rational process. This talk at GIC NASSCOM in Hyderabad is my attempt at offering a framework that they can use as a common […]
  • Thirst-day Exhibit 08: Gabriel García Márquez Before reaching the final line, however, he had already understood that he would never leave that room, for it was foreseen that the city of mirrors (or mirages) would be wiped out by the wind and exiled from the memory of men at the precise moment when Aureliano Babilonia would finish deciphering the parchments, and […]
  • Thirst-day Exhibit 06: William Klein We need to put the thirst back in design professionals to be aware, appreciative and understand art. So my Thursday posts are going to be about the artists who inspired me. Now, to photography as an art form. I don’t roam around with a camera and never did. I took pictures in spurts, for my […]
  • Brand New Belief New businesses and tech startups are slowly waking up to the idea of their internal and external brand helping their businesses grow. They now know it is the sticky glue that makes employees and customers belong to this unsaid faith called brand. But most of you founders and entrepreneurs still think a brand is ‘touchy […]
  • Thirst-day Exhibit 03: Joan Miró I work with visual art professionals every day. Most often I use art references to suggest a style, a palette or a tonality that is appropriate to the brand that we are working on. I always get blank faces. We need to put the thirst back in design professionals to be aware, appreciative and understand […]
  • What works for you? Deconstructing Harry How much do we understand ourselves? I constantly try and decipher myself through easy tools that are accessible. In my design school days, it was the popular Lüscher Colour Test. This test deciphered my state of mind at any point. And recently it has been Myers-Briggs Personality Test. This test decodes my work profile. Go […]
  • The Secret in the Sauce Our trip to Goa is incomplete without a meal at Martin’s Corner – a symbol of Salcette style Goan food with vinegar, spices, dried red chillies and jaggery at its core. You need to know about Salcette – a central Goan province with a twist in its cuisine. The famous Goan Recheado (pronounced ‘reshad’) sauce […]