• Photo Story: Ahmedabad by Night The Walled City of Ahmedabad, founded by Sultan Ahmed Shah in the 15th century, has been declared India’s first World Heritage City. I got to experience this maze of a citadel last night The World Heritage Committee (WHC) of UNESCO made the announcement late on Saturday night following a meeting in Poland’s Krakow. “Thrilled to […]
  • Thirst-day Exhibit 06: William Klein We need to put the thirst back in design professionals to be aware, appreciative and understand art. So my Thursday posts are going to be about the artists who inspired me. Now, to photography as an art form. I don’t roam around with a camera and never did. I took pictures in spurts, for my […]
  • 4 Graphic Design tools that are forgotten: #DesignNostalgia Dear millennial designer (If you know what one-hour photos are you do not qualify, and no, it is not the maximum number of selfies taken in 60 minutes): I am going to wake you up to some reality of yore that you probably will not enjoy. You need to sit down for this one. Right […]
  • Awakening: What does it mean to be a designer? On the 10th of February 2017 Netflix released a series about visionary designers who inspire us and define the future of this domain. I turned 49 early February this year with no real regrets. However, I thought my 50 should be a milestone. It should be a reason to rethink what I do and probably […]
  • Seeking Mani in Mattancherry I visited Kochi over the Republic Day weekend to see KG Subramanyan and work of other artists at the biennale. The muggy air weighing down on the collective shoulders of this communist land was inspiring. And so I walked on. I decided to stay on Willingdon Island to avoid the crowd. The airport bus was winding […]
  • Tilt Shift Love: A short homage to Bangalore in miniature – Little Bangalore I met Anup Kat of 1stDecember at Limoge, France while we were there to participate in a 24-hour web design challenge. Anup and his team are a smart group of youngsters with a great sense of aesthetics and a cohesive worldview. They are the new wave DIY, dirty-my-hands creative team and this homage to Bangalore […]
  • Film making at home: A DIY toolkit with everyday stuff for that dreamer Who does not want to make a movie? I have walked this Earth with a script in my head for over three decades. Need to get on to it. Got to do it. While ranting I found this. Infographic by: Wistia
  • Found Narrative: A persuasive story in stock images as an advertisement Apparatus has been using Getty Images since inception to illustrate brand stories of our clients. We were amazed to see a magnificent interpretation of stock photos as a television commercial to sell their services. Take a look at this.
  • London to Abu Dhabi: The poetry of flight – Seven hours told in three minutes I shot a series of stills from my window on a Etihad flight EY12 from London to Abu Dhabi. This is a compilation of these stills as a home video. I love the meditative theatrical scape, like a lyrical narrative. Below is a color corrected shorter version. Music: Anouar Brahem’s Astrakan Café.
  • Cottonworld campaign 2011: Entrepreneurs' comfort zone – II We do not do advertising at Apparatus. I always thought advertising as business promotion with short shelf life. It does not work along the entire lifecycle of a product or services as a brand. We got associated with Cottonworld as a brand six years back. We did an identifier refresh, lightened the brand to make […]