• Relevance of Relevance Scratch any designer worth his (her) professional salt, and you will find the chief deity of his profession, the User. This User – the ubiquitous and the all pervasive phenomenon who is ‘virajman’ in the sanctum sanctorum of the temple of design – demands, drives and possesses the design practitioner and his priestcraft. The User […]
  • Good Infographic: Intelligent timelines intrigue me I have been working on a succinct communicative timeline to talk about Apparatus’ history. This is yet another information graphic over a chronological linearity done well. This rendition of timeline is a good mix of design and writing skills. If you do see any novel version of a timeline on the net, share it here. […]
  • TED: Strong Women Inspire! Isabel Allende, a passionate writer and Paula Scher, graphic designer influenced by the politics of sixties. These women do ignite a vacant mind. Isabel Allende has the writers’ passion that is contagious. She is Salvador Allende’s daughter, probably grew up listening to Pablo Neruda and fled from Chile as her father was killed by Pinochet. […]
  • TED: Rives' Lyrical Origami My all time favorite TED talk by Rives who folds language and information to meet at points that surprises you or at times makes you wonder whether is actually there. Over to Rives.
  • Innovation and Apparatus: How can we help you redefine your product? Team Apparatus has worked with startups, product management groups and product teams to create new offerings. This post is to demystify the role of a creative team or a designer in product definition. Contemplate on the graphic below. Click on the image to enlarge. This image is of a product star that unites competencies to […]
  • Apple : Faith grows I have been an Apple user and a fan for over 15 years. The brand and products have moved on from being a cult to a larger faith. Steve Jobs is a compelling reason to buy and use more Apple products. Here he is in conversation with Walt Mosberg and Kara Swisher for Wall Street […]