• Interactive print is here: Is this the convergence we have been waiting for? Apparatus has been proud to use legacy design practices in the digital realm. We have been involved in great projects that span across print and digital too. We found a new tool that can make this ‘walk across’ better. I personally am looking forward to use this, in context, for a project. With a tool […]
  • Found Narrative: A persuasive story in stock images as an advertisement Apparatus has been using Getty Images since inception to illustrate brand stories of our clients. We were amazed to see a magnificent interpretation of stock photos as a television commercial to sell their services. Take a look at this.
  • Flash Dev: Nordstrom Innovation Lab builds app in the store Nordstrom Innovation Lab created a sunglasses try-out app for shoppers at their flagship store in Seattle, WA. This was done with user experience designers and developers in situ at the store. They tested and tweaked with live user feedback over a week building the ‘just right’ app. We would love to be a part of […]