• Short Post, Found Content: The Human Leader Like how a drop of toxin can contaminate a whole body of water, the wrong person with power can spread malice across humanity. Malice divides and we have factions. The long evil tentacles of the divisive right and the rabid slogans of the rest have made this planet a bedlam. A noisy place where I […]
  • Elements of Eater Experience: The UX of food I see Subway as a sandwich bar where they drown you with options. Yes, I am glad to micro-manage my sandwich. But the choices and the questions intimidate most of their customers. Add the Indian sense of indecisiveness and you have a potent Mexican standoff at the counter before you can say Chipotle Southwest. They […]
  • Thirst-day Exhibit 13: Parallel Cinema While we were leading a rather sedate life in the 70s, the new Indira Gandhi cabinet of 1980 decide to bring colour television to our homes for the Asiad Games. My father bought one in 1983. So as a teen I was exposed to a new kind of cinema in the early eighties, typically broadcast […]
  • Thirst-day Exhibit 10: Ilaiyaraja This exhibit is a strong inspiration of mine who made cinematic music into an artform. You can realise God as you progress in music – Ilaiyaraja As the heat scorched the tar in those summer afternoons in the early-80s the rarefied air carried Tamil movie songs to the streets through small windows on either side. […]
  • Typography on screen: A continuum of conditional logic Working with type to be displayed on screens is a complex task and there are very few simulation tools that allow you to understand how the end product would be in all variants of devices and aspects. If you are a print designer there are a tight set of parameters that define how your typesetting […]
  • Reviewing Maily: A mail app for children to handpaint and send mails To all those who complain about the death of snail mail, there is yet another virtual product to swing in (or out) kids early. Maily is an iPad app for children and tweens to legally use email riding on a parent’s account. The app has been designed to be readied by the parent for young […]
  • Let the Games Begin! The glare and the clash of Olympic impressions The Olympics are supposed be a carnival, I know – ‘Triumph of Human Spirit’ and what have you. And truly, the spirit and the excitement have been high and contagious this time round. The carnival carousel has been turning smooth and well-oiled thus far. So I make a side trip to their official website – […]
  • Augmented Reality: The Future of eCommerce While we are revisiting the great big world of building online stores in India the west has moved on. User experiences are getting closer to visual tactility and aiding users to examine there wares better. Look at this video below. I am going to try this very soon and post another video.
  • A treat retreat: Understanding Social I reluctantly registered for a two day conference in support of Akshaya Patra and Anant called Social India. There were significant talks by experts in social media marketing from India and North America. For me, as an entrepreneur and a user experience designer, there were lessons to learn. What did I know? Social media is […]
  • Discovery lost: What ails (most) Indian ecommerce startups? Apparatus team have been working on a few online store projects. Most of these are at a prelaunch stage and that makes it easy for user experience design teams to partake in product definition and extend further into product design. However there are a few who have been in business and need a substantial design […]