• 3 TV Commercials and the need for authenticity Look at us. We do not sit and talk anymore. Our conversations are restricted by media formats or by the distance between our connected screens. Brands can easily lead us to longer conversations. But do they? They give us short jabs of superfical warm and fuzzy potions that are not honest. Recently I was at […]
  • NASSCOM Talk: Elements of Digital Marketing Addressing a group of 200+ technologists, I realize, is not as easy as talking to design professionals. The tech pros are way more left-brained and need a connected narrative that offers a rational process. This talk at GIC NASSCOM in Hyderabad is my attempt at offering a framework that they can use as a common […]
  • You are in it: Immersive Entertainment Now ‘Life is experience, Story is structure’ Says Jan Pinkava, writer, and co-director of Pixar’s Ratatouille. The new world of theater is trying to merge immersive entertainment and narrative. What can we learn? I read that we as a society are eager now than ever to isolate or ‘wall garden’ ourselves into engagements or entertainments, away […]
  • The Politics of Colour Or is it Colour of Politics? As a brand strategist, designer and a business lead I cannot easily prescribe a house colour to my clients any more. Because most hues are taken by this divisive World. Keep that pinch of salt handy while reading. I cannot tell a bank to go with a warm orange […]
  • Interactive print is here: Is this the convergence we have been waiting for? Apparatus has been proud to use legacy design practices in the digital realm. We have been involved in great projects that span across print and digital too. We found a new tool that can make this ‘walk across’ better. I personally am looking forward to use this, in context, for a project. With a tool […]
  • Twitter is bird, bird is twitter: The new improved version of Twitter's identity Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles—similar to how your networks, interests and ideas connect and intersect with peers and friends. -Doug Bowman, Creative Director, Twitter I personally love these simple clean up jobs in […]
  • A Brief History of Internet and people like us: The machine is using the users I found this inspiring video on evolution of web technology and user interactions. I thought it was important to share this with you all. Web 2.0 … The Machine Is Us/ing Us – Click here for another funny movie.
  • Twitter remains unconquered: A peek into our twitter statistics The 140 character micro blog has been an elusive thing to conquer. Our followers stats have been roving in the 480 to a little over 500 area. Do I need more? I do not have an answer. We have not consciously done a campaign yet. Probably it is time. Shiva Kumar on Twitter Counter.com
  • History of browsers: How have we been getting to the Internet all this while? I got into designing for web in early 1998 and since then there has been a flurry of browsers. We have used them to interact or consume information on the Internet. Some of them died an early death. A few survived and a few late entrants have proved stellar. Browse more infographics.
  • A treat retreat: Understanding Social I reluctantly registered for a two day conference in support of Akshaya Patra and Anant called Social India. There were significant talks by experts in social media marketing from India and North America. For me, as an entrepreneur and a user experience designer, there were lessons to learn. What did I know? Social media is […]