• Safe houses or user traps: Social networks and security I love visual.ly and the below infographic on security issues on Google versus Facebook is as informative as well-designed. Visit the site – a treasure trove of infographic gems. by NowSourcing via
  • Portfolio July 2011: Web, devices and more The Apparatus portfolio has evolved over the last eight years. It has a fair share of information portals, enterprise applications, brand communication, web and mobile apps. There are a bunch of publications designed for print and tablet too. Please do view this full screen and write to us soon. (And do select ‘presentation’ mode. Open […]
  • My notes on Google+: Warring countries or walled gardens While I was busy with my tablets and Facebook’s ‘awesome’ announcements (that was not so awesome) there is a new property in the social media landscape. And this addition is Google+. While the world thinks it is too late, Mark Zuckerburg sounds worried. What is in it for me? I am in. I recently got […]
  • A Timeline: Plotting Apparatus' past and predicting a future Apparatus is going to be eight years next month. We are constantly trying to redefine ourselves as a creative business. Lately we have been pursued for partnerships from across Europe and I have been talking history. This presentation is to walk interested people through our progress, our competencies and our goals. Take a look at […]
  • Cottonworld campaign 2011: Entrepreneurs' comfort zone – II We do not do advertising at Apparatus. I always thought advertising as business promotion with short shelf life. It does not work along the entire lifecycle of a product or services as a brand. We got associated with Cottonworld as a brand six years back. We did an identifier refresh, lightened the brand to make […]
  • Flip through social I have been an active resident of social media. I am alive in three social networks, write two blogs and ardently follow a few. But lately I succumbed to information overload fatigue. I cannot machete my way through tweets and farmville updates anymore. Thought I should recede and reclaim my inner peace instead. Enter Flipboard […]
  • The new privacy: Social ape does not like to share information I hear a lot of furore in Facebook about the flimsy privacy and the complexity involved in setting it up. Why is it so difficult to get people together and get it right? Social networking, I thought, is about getting all of us together, in one place – to listen, share, opine, drift to gather […]
  • A new way to blog I am excited about this new app that I have got on my iPhone that lets me post entries. This makes blogging more immediate with instant gratification. This will make me more regular as a blogger I guess. And this post should include a photograph too. Let me shoot my office at lunch. Posted from […]
  • A Director's Profile I was given this task of writing Indrajit Nattoji’s profile to be published wherever necessary. Being a long-standing friend helped me write this piece and have fun doing it. Watch his movie when it is out and tell me if all this is true. His profile follows: Indrajit Nattoji is a movie maker with an […]
  • A Stupid Prayer The figs in the yard are ripe and forever falling, the moon has waxed many times and now it is waning, the cigarettes are stale with a stench of an ogre’s tale And I can hear my blog feebly calling. Time is torn and is twisted around the clock, a thinking head is shut shop […]