• Apple and I: A long love affair In early eighties small town India, like my hometown, had not seen computers. The closest that you came to one was when you booked a railway ticket and it was across the glass in the booth. It was most often operated by bored mid-size government workers in synthetic bush shirts, buttoned down till the vest […]
  • Relevance of Relevance Scratch any designer worth his (her) professional salt, and you will find the chief deity of his profession, the User. This User – the ubiquitous and the all pervasive phenomenon who is ‘virajman’ in the sanctum sanctorum of the temple of design – demands, drives and possesses the design practitioner and his priestcraft. The User […]
  • Tablet vs eReader: Touch-me-not Apple has sold three million iPads in 80 days and that is a lot of pressure on the eReader market. ‘There are going to be five million ereaders in the United States alone this year and is estimated to grow to 15 million by 2014’ says Consumer Electronics Association. With Apple’s stride it is clear […]
  • Innovation and Apparatus: How can we help you redefine your product? Team Apparatus has worked with startups, product management groups and product teams to create new offerings. This post is to demystify the role of a creative team or a designer in product definition. Contemplate on the graphic below. Click on the image to enlarge. This image is of a product star that unites competencies to […]
  • UX: Curators and Guides Available This post is an outcome of a question that haunts designers often – ‘What do you do for a living?’. I am, most often, bothered about overselling or understating my competence. Read on. When I sit down and think about an abstract version of what user experience is I do not reach a definite answer. […]
  • Adobe seeks feedback: Dreamweaver An Adobe entourage was at office today talking to our designers about Dreamweaver. In the verge of dreaming up features for the Creative Suite 6 version, they wanted to understand projects, usage environments and the users. Bernard, Praveen and José from Apparatus walked them through their views and woes. There are a few things that […]
  • Mobile privacy app XBlockr branded and designed by Apparatus in Top Five XBlockr is an effective mobile phone application designed to protect your privacy from unwanted calls. To find out more visit website. About six months back Rahuldev Rajguru, CEO, Aquilonis saw our work for Lifeblob and liked it. He walked in with a proposal of doing the brand and user experience of a mobile application for […]