•  What is happening to User Experience Design practice? – Part Three And I am almost done. Welcome back to the final part of this series. This extension is more about realising the value of user experience design for a brand or a business.  The biggest fear for a UX designer in a startup is getting marginalised to do cosmetic work on marketing assets or worse, presentations. […]
  • What is happening to User Experience Design practice? – Part Two Continuing the rant from where I left, there is more corrective action needed to make user experience designers and departments effective or valuable to a business or a brand. Two more shortfalls: Context is king There is a rather strange breed of user experience designers who are enamored by the glamour than the effectiveness of […]
  •  What is happening to User Experience Design practice? – Part One Things are not all good on the ivory tower of user experience design. While business leadership is touting Design Thinking as the theoretical path to salvation, front-end developers, web designers and the driftwood of technology are shoring up at UX Design to redefine their purpose. This, unfortunately, has led to the dilution of empathy and […]
  • WhatsApp for Elections: Closed network of beliefs The Karnataka elections saw BJP and Congress set up over 50,000 WhatsApp groups between them. They could send an unverified, encrypted message to millions in a few seconds. And they did. This also means that your rabid right-wing uncle can share a divisive drivel in your family group before you can say ‘Tejo Mahalaya’. Of […]
  • User Experience Design Course: Acadgild.com User Experience is more about people than technology. It is about how you and I interact with small instances of technology products while we go about our lives. The way we use a personal computer to write a poem, the Internet to find a recipe for a cake or book tickets, our phone to reach […]
  • Thirst-day Exhibit 17: Apple, I and the GUI Everyone here has the sense that right now is one of those moments when we are influencing the future. – Steve Jobs In the early eighties, small town India like my hometown had not seen computers. The closest that you came to one was when you went to book a train ticket. It was behind […]
  • Photo Story: Ahmedabad by Night The Walled City of Ahmedabad, founded by Sultan Ahmed Shah in the 15th century, has been declared India’s first World Heritage City. I got to experience this maze of a citadel last night The World Heritage Committee (WHC) of UNESCO made the announcement late on Saturday night following a meeting in Poland’s Krakow. “Thrilled to […]
  • Rehash: Four tips for young graphic designers Graphic design never was and never will be solely about making things pretty. It is about presenting information appropriately – persuasive, useful and usable. Like how the lay of a piece of land dictates the design of a building on it, the underlying structure of content and concept defines the look and feel. So typography, […]
  • Elements of Eater Experience: The UX of food I see Subway as a sandwich bar where they drown you with options. Yes, I am glad to micro-manage my sandwich. But the choices and the questions intimidate most of their customers. Add the Indian sense of indecisiveness and you have a potent Mexican standoff at the counter before you can say Chipotle Southwest. They […]