Target has always been my favorite chain when I am traveling in US of A. Their consistency of brand communication and overall product mix was always compelling. When I got invited for a group talk of sorts to discuss design and information design at that I happily accepted it. The audience were a good mix of technologists, marketing professionals and UX designers. I was happy to present my point of view and heard great responses from them.
Last month I was invited to present Apparatus and share thoughts on information design at the Target facility in Bangalore.