The Shiva Project
The rational and emotional balance of design as a practice intrigues me. This blog is a rather inconsistent attempt at sharing my experiences in finding this equilibrium.
  • Short Post, Found Content: Movie Titles by Saul and Elaine Bass

    Ages ago, in a darkened design school auditorium I have had the privilege of watching movie titles designed by Saul and Elaine Bass. I was amazed by paper cut animation of Anatomy of a Murder and the slow motion catwalk of Walk on the Wild Side. I found this compilation of their movie title clips. […]

  • Thirst-day Exhibit 10: Ilaiyaraja

    This exhibit is a strong inspiration of mine who made cinematic music into an artform. You can realise God as you progress in music – Ilaiyaraja As the heat scorched the tar in those summer afternoons in the early-80s the rarefied air carried Tamil movie songs to the streets through small windows on either side. […]

  • 3 TV Commercials and the need for authenticity

    Look at us. We do not sit and talk anymore. Our conversations are restricted by media formats or by the distance between our connected screens. Brands can easily lead us to longer conversations. But do they? They give us short jabs of superfical warm and fuzzy potions that are not honest. Recently I was at […]

  • Thirst-day Exhibit 09: The Coup Connection

    A friend and a teacher once told me that creativity is about finding connections between things that are not seemingly related. The rational part of my mind dismissed this as superficial and vaguely self-indulgent. But I present you a case where I found a movie, a book and a song inspired by one event – […]

  • SrishtiTV: 4 lessons for young design professionals

    The students of Srishti Institute of Art, Design, and Technology have launched a YouTube Channel called SrishtiTV. In their words, it is ‘a premier attempt to humanise the growing art and design student community in India over its 9 playlists’. I was one of the ‘experts’ interviewed by them for the playlist ‘Excerpts from Experts’. […]

  • NASSCOM Talk: Elements of Digital Marketing

    Addressing a group of 200+ technologists, I realize, is not as easy as talking to design professionals. The tech pros are way more left-brained and need a connected narrative that offers a rational process. This talk at GIC NASSCOM in Hyderabad is my attempt at offering a framework that they can use as a common […]

  • Thirst-day Exhibit 08: Gabriel García Márquez

    Before reaching the final line, however, he had already understood that he would never leave that room, for it was foreseen that the city of mirrors (or mirages) would be wiped out by the wind and exiled from the memory of men at the precise moment when Aureliano Babilonia would finish deciphering the parchments, and […]

  • Thirst-day Exhibit 07: Ferran Adrià

    We need to put the thirst back in design professionals to be aware, appreciative and understand art. So my Thursday posts are going to be about the artists who inspired me. I have stepped out of my comfort zone to the culinary arts here. Could you imagine people eating a painting — if they could […]

  • 4 more Graphic Design Tools that are forgotten #DesignNostalgia

    Dear millennial designer (Now you know who you are): If you have not read the prequel, you should. Apparently, I woke the geriatric ward up when I published the previous post and my fellow designers were swept in a tsunami of nostalgia. All the design tools in this post are their suggestions and I thank […]

  • Thirst-day Exhibit 06: William Klein

    We need to put the thirst back in design professionals to be aware, appreciative and understand art. So my Thursday posts are going to be about the artists who inspired me. Now, to photography as an art form. I don’t roam around with a camera and never did. I took pictures in spurts, for my […]