Addressing a group of 200+ technologists, I realize, is not as easy as talking to design professionals. The tech pros are way more left-brained and need a connected narrative that offers a rational process. This talk at GIC NASSCOM in Hyderabad is my attempt at offering a framework that they can use as a common platform to talk to the creative team or the business team.
Digital, as a term used loosely, is a nebulous concept that seems to encompass a lot more than a marketer or a technologist can fathom. Who owns this initiative in an enterprise? – Technologists? Interaction/UX designers? Influencers? Marketing Department?
The ‘digital brand’ concept is in dire need of a framework that will help the marketer, technologists and creative folks talk on a common platform. This master class attempted at establishing this common framework that contains channels and types of assets that can define a connected idea of a campaign, a gateway, and core brand assets.
This framework was illustrated with case videos that demonstrate the mechanics of the model. Further, this class explored content marketing and social media marketing at a deeper level. This will also help technologists understand the mechanics of marketing strategies and understand the need for tools that can enable an informed digital initiative in all enterprises.
Please follow/DM me on Twitter and can share a downloadable PDF of this documents. Thank you.